📌 Project Summary
While working with Shoptimized, a premium Shopify theme provider known for its focus on eCommerce conversion rate optimization (CRO), I created in-depth, long-form content that bridged the gap between consumer behavior data and actionable CRO strategies for online merchants.
My role encompassed both content strategy and technical documentation, with the goal of educating users and establishing Shoptimized as an authority in the eCommerce space.
I produced over eight CRO-focused articles backed by real-world studies (including Baymard Institue data) and created technical onboarding guides—complete with annotated screenshots and GIFs—to help customers implement features quickly and effectively.
This project deepened my expertise in data-driven content marketing and ecommerce UX best practices, while also expanding my experience in technical writing for SaaS/ecommerce platforms.
📂 Role Overview
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💼 Company: Shoptimized
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📆 Duration: September 2018 - September 2019
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🏢 Employment Type: Freelance
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📍 Location: Remote
🎯 Key Responsibilities
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Long-form CRO Content Writing - Wrote 8+ high-performing blog articles covering eCommerce best practices surrounding about pages, loyalty programs, free shipping and buyer psychology, promo codes, and more - often citing Baymard Institute research to support claims.
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Data-Driven Thought Leadership - Translated complex usability studies and behavioral psychology into digestible, actionable advice for eCommerce store owners, reinforcing the value of the Shoptimized theme.
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Product Education and Marketing Alignment - Showcased how Shoptimized’s built-in features solved common pain points, making the connection between real-world CRO tactics and easy-to-implement theme solutions.
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Technical Documentation - Created internal help guides for onboarding customers, including annotated screenshots and instructional GIFs, reducing support ticket volume and improving user satisfaction.
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Tone and Brand Consistency - Maintained consistent tone of voice across all assets, ensuring alignment with Shoptimized’s brand as both authoritative and accessible to entrepreneurs.
🚀 Achievements and Impact
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✅ Published 8+ cornerstone articles, each tied to high-conversion concepts such as loyalty programs, retargeting strategies, and dropshipping success.
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✅ Elevated the blog’s authority by anchoring content in real data, boosting user trust and engagement while supporting SEO goals.
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✅ Bridged the gap between marketing and tech, aligning feature promotion with customer education to drive adoption of theme tools.
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✅ Streamlined new user onboarding through detailed documentation and visual guides, improving self-serve setup and reducing customer support friction.
🛠 Skills
- Conversion Rate Optimization (CRO)
- Copywriting for Ecommerce
- Data-Backed Content Research
- Email Copywriting
- Landing Page Copywriting
- Long-form Content Writing
- SaaS Onboarding and UX Copywriting
- SEO
- Technical Writing
💻 Software and Tools
- Canva
- Flippa
- Giphy Capture
- Google Analytics
- Google Docs
- Grammarly
- Hemingway
- Loom
- Screen2Gif
- Shopify
- Snagit
- WordPress
Long-form content I wrote for Shoptimized: ^603d78
- The Best E-Commerce About Us Page Examples
- How to Write Product Descriptions That Sell: The Ultimate Guide
- Does Free Shipping Increase Sales? (Yes, But…)
- The 5 Step Plan to Becoming One of the Best Shopify Stores
- 30 Shopify Dropshipping Theme Features That Are a Must-Have [GUIDE]
- 19 Ecommerce Remarketing Strategies That WORK
- 3 Secrets to a Successful Shopify Loyalty Program
- 3 Killer Ecommerce Promo Codes Best Practices
📜 Applicable Certifications
- Certified Digital Marketing Associate (SMstudy)
- Certified Marketing Strategy Associate (SMstudy)
- IS-242B Effective Communication (FEMA)
- Online Marketing Fundamentals (Google)
- Project Management (Alison)
- Scrum Fundamentals Certified (SMstudy)
🌟 Relevant Testimonials
Link to original"Someone to create great content for you..."
“If you’re looking for someone to create great content for you that’s going to engage with your audience and to get ranked on Google then look no further.
Austin and I have been working together for the past 4 to 5 years. He really understands e-commerce.
He really understands how to put himself in the shoes of your readers and your audience to be able to engage with them.
He’s also really good at the SEO research side.
He understands how to write content around keywords and it’s helped grow out business hugely because organic traffic is key for us.
We rank much, much higher than any of our competitors in the space we’re in and that’s all down to having a really solid blog.
If you’re looking for someone to work with on that basis, then I highly, highly recommend Austin.”
Link to original"Content that he provides is of exceptional quality..."
“I’ve worked with Austin for about a year now, he is great to work alongside with and it’s a joy to have his positive energy reflecting back in all that he does. The content that he provides is of exceptional quality and all built around specific keywords. We’re confident his work contributed to consistent growth for us. Thank you Austin in all of your efforts helping to drive organic traffic to our site.”