🛍️ Who Spends What
Ecommerce Market Analytics SaaS for Shopify Agencies and Developers
Solo project | Market validation, UX design, backend prototyping
🔍 Summary
Who Spends What was a SaaS analytics tool aimed at helping Shopify-focused agencies and app developers find high-value store prospects based on their spending behavior.
Instead of mass prospecting, users could filter stores by app spend, age, and installed tools — allowing them to “spearfish” for clients actively investing in their businesses.
💡 Problem I Tackled
Freelancers, agencies, and app founders waste countless hours targeting Shopify stores with little signal on who’s willing (or able) to pay. I wanted to solve this by:
- Tracking when a store starts or stops using a paid app
- Surfacing stores who were already spending on premium tools
- Enabling filtered search based on spend level, store age, and niche
🛠 What I Built
- ✅ Wrote all copy and messaging for the landing site
- ✅ Designed a Figma mockup of the product UI for demo purposes
- ✅ Coded a Python backend prototype to track app usage changes
- ✅ Built and launched a full website (now lost, but archived)
🔥 Validation and Traction
Even pre-launch, I had:
- 💰 Two agencies willing to pay $500/month for early access
- 🤝 One investor offering funding in exchange for equity
- 📬 Positive responses to cold outreach from ideal users
🧭 Why I Didn’t Launch
Although the feedback was strong, I made the decision to pause:
- I didn’t want to give up steady freelance income at the time
- I lacked the bandwidth to support the product long-term
- I felt proud having identified a gap, built a solution, and validated the demand
💬 Customer Quotes from the Landing Page
“WhoSpendsWhat shows me what stores are using my competitor’s apps. As a Shopify software founder…this fits my needs exactly..”
- Bradley Long, Shoptimized Founder
“This is an invaluable tool. Instead of casting a big net, this lets me spearfish for prospects - drastically decreasing my time spent prospecting.”
*- Sud Parasar, Founder of ZenOKR
🧠 Skills Demonstrated
- Product research and market positioning
- UX writing and landing page copy
- Figma UI prototyping
- Early backend scripting with Python
- Customer validation and outbound messaging
- Founder-style problem solving and initiative
📎 Artifacts Available
- ✅ Figma mockup (on request)
- ✅ Python tracking script (WIP snapshot)
- 🌐 Wayback Machine link of original site (unfortunately not to its full former glory)
✅ TL;DR
Even though it wasn’t launched, Who Spends What shows my ability to:
- Spot real-world opportunities
- Design useful tools
- Communicate a compelling offer
- Get real market traction early
This was a project I’m proud of — not for what it made, but for what it showed I can make.