🛍️ Who Spends What
Ecommerce Market Analytics SaaS for Shopify Agencies and Developers
Solo project | Market validation, UX design, backend prototyping
🔍 Summary
Who Spends What was a tool designed to help Shopify agencies and app developers find high-value store prospects based on their spending behavior.
Instead of trying to reach everyone, users could filter stores by their spending on apps, store age, and tools they use. This allowed users to target the right clients who were already investing in their businesses.
💡 Problem I Tackled
Freelancers, agencies, and app developers often waste time targeting Shopify stores with no clear indication of who’s ready to pay. I aimed to solve this by:
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Tracking when a store starts or stops using a paid app
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Showing stores already spending on premium tools
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Allowing searches based on spend level, store age, and niche
🛠 What I Built
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✅ Wrote all copy and messaging for the landing site
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✅ Designed a Figma mockup of the product UI
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✅ Coded a Python backend prototype to track app usage changes
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✅ Built and launched a website (now archived)
🔥 Validation and Traction
Before launch, I had:
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💰 Two agencies ready to pay $500/month for early access
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🤝 One investor offering funding for equity
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📬 Positive feedback from cold outreach to target users
🧭 Why I Didn’t Launch
Despite strong feedback, I decided to pause:
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I didn’t want to give up steady freelance income
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I didn’t have the bandwidth to support the product long-term
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I felt proud to have identified a gap, built a solution, and validated demand
💬 Customer Quotes from the Landing Page
“WhoSpendsWhat shows me what stores are using my competitor’s apps. As a Shopify software founder…this fits my needs exactly..”
- Bradley Long, Shoptimized Founder
“This is an invaluable tool. Instead of casting a big net, this lets me spearfish for prospects - drastically decreasing my time spent prospecting.”
*- Sud Parasar, Founder of ZenOKR
🧠 Skills Demonstrated
- Product research and market positioning
- UX writing and landing page copy
- Figma UI prototyping
- Early backend scripting with Python
- Customer validation and outbound messaging
- Founder-style problem solving and initiative
📎 Artifacts Available
- ✅ Figma mockup (on request)
- ✅ Python tracking script (WIP snapshot)
- 🌐 Wayback Machine link of original site (unfortunately not to its full former glory)
✅ TL;DR
Even though Who Spends What didn’t launch, it demonstrates my ability to:
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Spot real-world opportunities
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Design useful tools
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Communicate a clear offer
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Get early market traction
I’m proud of this project, not for what it earned, but for what it showed I can do.