📌 Summary
In this project, I was responsible for creating and executing an outbound email campaign designed to attract potential customers to sign up for the ZenOKR software.
The campaign aimed to address customer pain points, educate about OKR (Objectives and Key Results) management, and overcome objections to drive demo bookings.
I developed the email sequence, set up email tracking, integrated the campaign into outbound email software, and continuously optimized the campaign to maximize results.
📂 Role Overview
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💼 Company: ZenOKR
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📆 Duration: March 2021 - September 2021
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🏢 Employment Type: Freelance
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📍 Location: Remote
🎯 Key Responsibilities
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- Customer Research & Messaging Development – Worked closely with ZenOKR to discover customer questions, pain points, and objections to tailor the email sequence. Refined existing testimonials, interviews, and case studies to align with the client’s goals and audience.
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Email Sequence Design – Developed a compelling 7-step email sequence to educate prospects about OKRs, share case studies, and ultimately encourage demo sign-ups. Included A/B testing for two variations of the email sequence: one with a short, direct tone and another with a more friendly, conversational tone.
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Email Campaign Setup – Implemented the email sequence into outbound email software (Lemlist). Managed the technical setup of the campaign, integrated lead lists, ensured proper tracking, and set up conversion metrics to monitor performance.
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Campaign Management & Optimization – Continuously tested and optimized the email sequence for maximum engagement. Analyzed performance metrics such as open rates, reply rates, and conversions, making adjustments as needed to improve the results.
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Demo Scheduling Integration – Integrated a booking system (Calendly) to enable prospects to easily schedule demos after engaging with the emails.
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Reporting & Client Communication – Provided weekly reports to the ZenOKR team with data on the campaign’s performance, including conversion rates and engagement metrics. Worked closely with them to refine the email copy and overall approach based on feedback and results.
🚀 Achievements and Impact
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✅ Email Sequence Performance – Successfully created and launched an email sequence that captured attention, built interest, and generated demo bookings. The sequence was optimized for both direct and conversational approaches, yielding strong results.
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✅ Campaign Optimization – Increased conversion rates by 18% through ongoing A/B testing, improving subject lines, email copy, and call-to-action (CTA) clarity.
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✅ Demo Bookings – Secured a measurable number of demo appointments with companies, leading to several qualified leads.
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✅ Tracking & Reporting – Implemented detailed tracking mechanisms to measure the success of the campaign and ensure that all sales originating from the emails were attributed correctly.
🛠 Skills
- Adaptability and Learning
- Analytics and Performance Tracking
- Cold Email Copywriting
- Collaboration and Teamwork
- Custom Domain Configuration
- Email Campaign Strategy
- Email Copywriting
- Email Deliverability Best Practices
- Email List Management and Segmentation
- Lead Generation
- Problem Solving and Critical Thinking
- Product Demo Booking Strategy
- Product Positioning
- Project Management and Task Prioritization
- Proofreading and Editing
- Research and Competitive Analysis
- Strategic Messaging
💻 Software and Tools
- Calendly
- Google Workspace
- Grammarly
- Hemingway
- Lemlist
- SPF, DKIM, DMARC