🌐 Content Management and SEO

Platforms and utilities used to manage web content, improve search visibility, and track user behavior to inform site structure and strategy.

🧱 Content Management Systems (CMS)

Tools for building, updating, and scaling websites-from personal blogs to enterprise storefronts.

WordPress - Used in personal projects, freelance work via Fancy Fox Creative, and for managing a political campaign site as a volunteer. Also wrote comparative and reflective articles about the platform.
Shopify - Built and managed a high-ticket dropshipping store. Wrote and tested extensively as a freelancer for a Shoptimized theme.
Ghost - Explored for fast-loading blog publishing. Evaluated during research for minimal, distraction-free publishing platforms.
Drupal - Worked with while managing an existing client site.
Joomla - Worked with while managing an early version of the company website for Fort Smith Chamber of Commerce.

Software for keyword research, technical audits, backlink analysis, and traffic monitoring.

Ahrefs - Used for backlink analysis, keyword gaps, and competitive insights for both personal and freelance SEO strategy.
Google Search Console - Used regularly to monitor site health, fix indexing issues, and review page-level performance.
Google Analytics - Applied to monitor site traffic, behavior flow, and track conversions across multiple websites.
Moz - Used in early SEO research to track domain authority, keyword difficulty, and link building opportunities.
Screaming Frog - Ran technical audits to catch duplicate content, broken links, and optimize metadata.
SEMRush - Used to explore traffic sources, perform keyword research, and competitor benchmarking.
Serpstat - Experimented with as an alternative SEO suite for keyword research and rank tracking.
Ubersuggest - Used in the ideation stage of content planning and basic keyword exploration.
Yoast - Installed and configured on WordPress sites for on-page SEO guidance and snippet previews.

Platforms used to understand user behavior and test changes that increase engagement and conversions.

Hotjar - Installed for behavior heatmaps and scroll tracking; used to inform landing page tweaks for my high-ticket dropshipping store.
Optimizely - Explored during client research into A/B testing tools for marketing sites.
Unbounce - Used to prototype and test high-converting landing pages separate from CMS builds.

Tools for collecting user feedback, leads, and behavioral data through custom surveys and forms.

Survey Monkey - Used for audience research and lead feedback gathering in past marketing funnels.
Google Forms - Applied for internal surveys, client intake forms, and email list segmentation.
Typeform - Preferred for polished, conversational forms used in lead capture and market research.