📌 Summary
As the founder and sole operator of Fancy Fox Creative, I designed, built, and managed over a dozen custom WordPress websites for clients ranging from nonprofits and local businesses to eCommerce stores.
I handled all aspects of the process, from design and content writing to theme customization and client training.
My work focused on creating clean, functional websites tailored to each client’s goals, with ongoing support and coordination of subcontractors for advanced features.
📂 Role Overview
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💼 Company: Fancy Fox Creative
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📆 Duration: March 2011 - August 2018
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🏢 Employment Type: Self-Employed
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📍 Location: Fort Smith, Arkansas (Remote and On-Site)
🎯 Key Responsibilities
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WordPress Website Design and Development - Built custom WordPress websites for clients, including local service providers, eCommerce stores, and nonprofits.
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Theme Customization and UX Design - Modified themes and templates to match client branding, improve user experience, and ensure mobile responsiveness.
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Copywriting and Content Strategy - Wrote homepage content, product/service descriptions, and refined brand voice across web pages.
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Client Training and Documentation - Provided clients with training on managing their websites, including creating videos, walkthroughs, and written documentation.
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Website Maintenance and Security - Maintained plugins, backups, and core updates to ensure the long-term performance and security of websites.
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Subcontractor Management - Coordinated with remote developers for custom plugin configurations and PHP integrations when necessary.
🚀 Achievements and Impact
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✅ Launched 10+ Client Websites - Delivered professional websites that supported fundraising, eCommerce, and service bookings.
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✅ End-to-End Creative Ownership - Managed the entire process in-house, from design and development to copywriting and final delivery.
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✅ Client Education and Retention - Trained clients to manage their websites confidently, leading to strong relationships and ongoing support contracts.
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✅ Scalable Processes - Developed reusable templates, onboarding materials, and standard operating procedures (SOPs), which reduced development time and improved workflow.
🛠 Skills
- Adaptability and Learning
- Client Relationship Management
- Conversion Rate Optimization (CRO)
- Copywriting
- End User Training and Support
- Problem Solving and Critical Thinking
- Project Management and Task Prioritization
- SEO
- Team Management and Training
- Theme Customization
- Web Design
- WordPress Site Building
💻 Software and Tools
- Adobe Photoshop
- Canva
- cPanel
- Divi
- Elementor
- FTP
- Notepad++
- phpMyAdmin
- Trello
- WooCommerce
- WordPress
- Yoast