📌 Summary
I started Fancy Fox Creative and built over a dozen custom WordPress websites for clients, including nonprofits, local businesses, and eCommerce stores.
I handled everything from design and content writing to theme customization and training clients on how to manage their sites. My focus was on creating functional, easy-to-use websites that fit each client’s needs.
📂 Role Overview
-
💼 Company: Fancy Fox Creative
-
📆 Duration: March 2011 - August 2018
-
🏢 Employment Type: Self-Employed
-
📍 Location: Fort Smith, Arkansas (Remote and On-Site)
🎯 Key Responsibilities
-
Website Design and Development - Created custom WordPress websites for a range of clients, including service providers, eCommerce businesses, and nonprofits.
-
Theme Customization - Adjusted themes to match client branding and ensure mobile responsiveness.
-
Copywriting and Content Strategy - Wrote content for homepages, product descriptions, and other website pages.
-
Client Training - Taught clients how to manage their websites with video tutorials and written guides.
-
Maintenance and Security - Managed updates for plugins and the core system to keep websites running smoothly and securely.
-
Subcontractor Coordination - Worked with remote developers for advanced tasks like custom plugin setups or PHP coding.
🚀 Achievements and Impact
-
✅ Launched 10+ Websites - Created websites for clients that helped with fundraising, eCommerce, and service bookings.
-
✅ Managed Full Process - Took charge of everything from design to development, copywriting, and final delivery.
-
✅ Client Retention - Trained clients to manage their websites, which led to long-term relationships and repeat business.
-
✅ Improved Efficiency - Developed templates and standard procedures, cutting down on development time and improving workflow.
🛠 Skills
- Adaptability and Learning
- Client Relationship Management
- Conversion Rate Optimization (CRO)
- Copywriting
- End User Training and Support
- Problem Solving and Critical Thinking
- Project Management and Task Prioritization
- SEO
- Team Management and Training
- Theme Customization
- Web Design
- WordPress Site Building
💻 Software and Tools
- Adobe Photoshop
- Canva
- cPanel
- Divi
- Elementor
- FTP
- Notepad++
- phpMyAdmin
- Trello
- WooCommerce
- WordPress
- Yoast