📌 Summary

I founded Bath Parlor, an eCommerce store that sold luxury saunas, and grew it into a profitable business, eventually selling it for a five-figure amount.

I used content marketing, SEO, and CRO strategies to create a successful Shopify store. I also managed vendor relationships, technical operations, and customer service, later training a team to maintain customer satisfaction.


📂 Role Overview

  • 💼 Company: Bath Parlor (bathparlor.com)

  • 📆 Duration: Oct 2018 - Sept 2020

  • 🏢 Employment Type: Founder / Owner

  • 📍 Location: Remote


🎯 Key Responsibilities

  • Store Operations - Managed everything from sourcing products to fulfilling orders and supporting customers.

  • Vendor Negotiations - Built relationships with sauna suppliers to set up dropshipping contracts.

  • Conversion Rate Optimization (CRO) - Applied strategies like sticky CTAs, trust badges, and reviews to boost sales from new visitors.

  • Shopify Management - Handled a variety of Shopify apps to manage upselling, reviews, email flows, and customer service.

  • Search Engine Optimization (SEO) - Improved product and category pages to rank high for important keywords, reducing ad costs.

  • Customer Support - Directly helped early customers and later trained a team to assist with pre-sale and post-sale support.

  • Product Knowledge - Became an expert in sauna products to offer the best advice to customers.


🚀 Achievements and Impact

  • Sold for 5 Figures - Successfully sold the business after generating consistent profits.

  • Top SEO Rankings - Ranked on the first page for key product keywords, reducing the need for ads.

  • Customer Satisfaction - Maintained strong customer reviews and repeat business through excellent support.


🛠 Skills

  • Adaptability and Learning

  • Analytics and Performance Tracking

  • Business Brokering and Due Dilligence

  • Collaboration and Teamwork

  • Conversion Rate Optimization (CRO)

  • Copywriting for Ecommerce

  • Customer Service and Communication

  • Ecommerce Strategy and Optimization

  • Negotiation and Business Communication

  • Online Store Operations

  • Problem Solving and Critical Thinking

  • Process Documentation and SOP Creation

  • Product Positioning

  • Proofreading and Editing

  • Research and Competitive Analysis

  • SEO

  • Team Management and Training

  • Theme Customization

  • Vendor Relationship Management

  • Website and Content Management


💻 Software and Tools

  • Ahrefs
  • Frequently Bought Together
  • Google Analytics
  • Google Search Console
  • Google Sheets
  • Google Shopping Feed
  • Judge.me
  • Klaviyo
  • Notion
  • Poptin
  • PushOwl
  • ReConvert
  • Shopify
  • Smile.io
  • SMSBump
  • Tidio
  • Track123

📜 Applicable Certifications