📌 Summary
I founded Bath Parlor, an eCommerce store that sold luxury saunas, and grew it into a profitable business, eventually selling it for a five-figure amount.
I used content marketing, SEO, and CRO strategies to create a successful Shopify store. I also managed vendor relationships, technical operations, and customer service, later training a team to maintain customer satisfaction.
📂 Role Overview
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💼 Company: Bath Parlor (bathparlor.com)
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📆 Duration: Oct 2018 - Sept 2020
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🏢 Employment Type: Founder / Owner
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📍 Location: Remote
🎯 Key Responsibilities
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Store Operations - Managed everything from sourcing products to fulfilling orders and supporting customers.
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Vendor Negotiations - Built relationships with sauna suppliers to set up dropshipping contracts.
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Conversion Rate Optimization (CRO) - Applied strategies like sticky CTAs, trust badges, and reviews to boost sales from new visitors.
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Shopify Management - Handled a variety of Shopify apps to manage upselling, reviews, email flows, and customer service.
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Search Engine Optimization (SEO) - Improved product and category pages to rank high for important keywords, reducing ad costs.
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Customer Support - Directly helped early customers and later trained a team to assist with pre-sale and post-sale support.
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Product Knowledge - Became an expert in sauna products to offer the best advice to customers.
🚀 Achievements and Impact
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✅ Sold for 5 Figures - Successfully sold the business after generating consistent profits.
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✅ Top SEO Rankings - Ranked on the first page for key product keywords, reducing the need for ads.
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✅ Customer Satisfaction - Maintained strong customer reviews and repeat business through excellent support.
🛠 Skills
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Adaptability and Learning
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Analytics and Performance Tracking
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Business Brokering and Due Dilligence
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Collaboration and Teamwork
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Conversion Rate Optimization (CRO)
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Copywriting for Ecommerce
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Customer Service and Communication
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Ecommerce Strategy and Optimization
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Negotiation and Business Communication
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Online Store Operations
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Problem Solving and Critical Thinking
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Process Documentation and SOP Creation
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Product Positioning
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Proofreading and Editing
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Research and Competitive Analysis
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SEO
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Team Management and Training
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Theme Customization
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Vendor Relationship Management
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Website and Content Management
💻 Software and Tools
- Ahrefs
- Frequently Bought Together
- Google Analytics
- Google Search Console
- Google Sheets
- Google Shopping Feed
- Judge.me
- Klaviyo
- Notion
- Poptin
- PushOwl
- ReConvert
- Shopify
- Smile.io
- SMSBump
- Tidio
- Track123
📜 Applicable Certifications
- Klaviyo Product Certification (Klaviyo)
- Klaviyo Systems Integrator Certification (Klaviyo)
- Master Certificate in Business Management (Master Class Management)
- Certified Negotiation Associate (SMstudy)
- Email Marketing Specialist (Digital Marketer)]
- Ecommerce Marketing Specialist (Digital Marketer)
- Search Marketing Specialist (Digital Marketer)
- Content Marketing Specialist (Digital Marketer)
- Customer Acquisition Specialist (Digital Marketer)
- Customer Value Optimization Specialist (Digital Marketer)