Owner at Bath Parlor

📌 Summary

As the founder of Bath Parlor, a high-ticket dropshipping eCommerce store focused on luxury saunas, I built and grew the business to a profitable exit in the low five-figure range.

I used content marketing, SEO, and conversion rate optimization (CRO) strategies, many of which I learned from previous eCommerce experience, to create a successful Shopify store.

I handled vendor relationships, technical operations, and customer service, eventually training a team to ensure high customer satisfaction and retention.

📂 Role Overview

💼 Company: Bath Parlor (bathparlor.com)
📆 Duration: Oct 2018 - Sept 2020
🏢 Employment Type: Founder / Owner
📍 Location: Remote

🎯 Key Responsibilities

Store Strategy and Operations - Launched and managed all parts of the business, from product sourcing to order fulfillment and customer support.
Vendor Negotiations - Built relationships with sauna dealers and manufacturers to secure dropshipping contracts.
Conversion Rate Optimization (CRO) - Used proven strategies like sticky CTAs, trust badges, reviews, and live chat to increase sales from cold traffic.
Shopify and App Integrations - Managed a tech stack of Shopify apps for upselling, reviews, email flows, tracking, and customer support.
Search Engine Optimization (SEO) - Optimized product and category pages to rank high for key product keywords, reducing reliance on paid ads.
Customer Support and Team Management - Provided direct support to early customers and later trained a small remote team to handle pre-sale questions and post-sale support.
Product Expertise Development - Learned in-depth about sauna products to give accurate, reliable advice to customers.

🚀 Achievements and Impact

✅ Sold for 5 Figures - Exited the business with a profitable sale after generating consistent 4-figure monthly profits.
✅ Top SEO Rankings - Achieved first-page rankings for key product keywords, reducing the need for paid ads.
✅ Customer Satisfaction and Retention - Maintained strong reviews and repeat customers through proactive and knowledgeable support.

🛠 Skills

Adaptability and Learning
Analytics and Performance Tracking
Business Brokering and Due Dilligence
Collaboration and Teamwork
Conversion Rate Optimization (CRO)
Copywriting for Ecommerce
Customer Service and Communication
Ecommerce Strategy and Optimization
Negotiation and Business Communication
Online Store Operations
Problem Solving and Critical Thinking
Process Documentation and SOP Creation
Product Positioning
Proofreading and Editing
Research and Competitive Analysis
SEO
Team Management and Training
Theme Customization
Vendor Relationship Management
Website and Content Management

💻 Software and Tools

Ahrefs
Frequently Bought Together
Google Analytics
Google Search Console
Google Sheets
Google Shopping Feed
Judge.me
Klaviyo
Notion
Poptin
PushOwl
ReConvert
Shopify
Smile.io
SMSBump
Tidio
Track123

Austin's Portfolio

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