📌 Summary
I wrote an 8-email onboarding sequence for MentorPass, a SaaS platform that connects users with startup mentors. The emails were triggered based on user actions in the app to guide them through key milestones, aiming to reduce early churn, improve mentor engagement, and keep users active during the first 60 days.
📂 Role Overview
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💼 Company: MentorPass | Online Startup Mentors 🚀
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📆 Duration: July 2021 - August 2021
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🏢 Employment Type: Freelance
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📍 Location: Remote
🎯 Key Responsibilities
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Mapped user journey: I mapped out the steps users take, from creating an account to booking their second mentor call. I used triggers like “Payment,” “Book Call,” and “Call Review” to send timely emails.
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Planned and wrote 8 triggered emails: I wrote emails that helped users take action at each step, such as getting started, setting up their profile, and following mentors.
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Collaborated with teams: I worked with product and customer experience teams to ensure email timing and content matched user behavior and app flow.
🚀 Achievements and Impact
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✅ Built email triggers based on user actions:
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Payment→ Welcome + Quick Start -
Click Get Started→ Motivation + Setup Guidance -
User Setup→ Prep for Company/OKR Setup -
Book Call→ “How to Prepare” email -
Call AcceptedandComplete Call→ Confirmation, Review Request -
Book 2nd Call→ “Compound Value” email to build habit
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✅ Reduced early drop-off: By reinforcing user confidence, fewer users dropped off between signing up and booking their first call.
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✅ Aligned messaging with product tone: Emails were friendly, smart, and supportive, matching the platform’s style.
🛠 Skills
📜 Applicable Certifications
- Email Marketing Certificate (Hubspot)
- Certified Digital Marketing Associate (SMstudy)
- Certified Marketing Strategy Associate (SMstudy)
- Online Marketing Fundamentals (Google)
- Klaviyo Sales Certification (Klaviyo)