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Onboarding UX Email Copywriter for MentorPass

2 min read

📌 Summary

Wrote an 8-email onboarding sequence for MentorPass, a SaaS platform connecting users with startup mentors. Emails were behaviorally triggered to match key app milestones, designed to reduce early churn, boost mentor engagement, and create momentum during the first 60 days.

📂 Role Overview

🎯 Key Responsibilities

  • Mapped user journey from account creation to second mentor call, using triggers like “Payment,” “Book Call,” and “Call Review” to guide users step-by-step.

  • Planned and wrote 8 triggered emails across onboarding milestones including “Get Started,” “Setup,” and “Follow Mentors.”

  • Worked closely with product and CX teams to align email timing with user behavior and app flow.

🚀 Achievements and Impact

  • ✅ Integrated email triggers with platform actions:

    • Payment → Welcome + Quick Start

    • Click Get Started → Motivation + Setup Guidance

    • User Setup → Prep for Company/OKR Setup

    • Book Call → “How to Prepare” email

    • Call Accepted and Complete Call → Confirmation, Review Request

    • Book 2nd Call → “Compound Value” email to build habit

  • ✅ Reinforced user confidence and decreased drop-off between signup and first call.

  • ✅ Delivered messaging that matched product tone: friendly, smart, supportive.

🛠💻 Skills and Tools

🛠 Skills

📜 Applicable Certifications

🌟 Relevant Testimonials

🔗 Related Links

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