๐Ÿ“Œ Summary

I wrote an 8-email onboarding sequence for MentorPass, a SaaS platform that connects users with startup mentors. The emails were triggered based on user actions in the app to guide them through key milestones, aiming to reduce early churn, improve mentor engagement, and keep users active during the first 60 days.


๐Ÿ“‚ Role Overview


๐ŸŽฏ Key Responsibilities

  • Mapped user journey: I mapped out the steps users take, from creating an account to booking their second mentor call. I used triggers like โ€œPayment,โ€ โ€œBook Call,โ€ and โ€œCall Reviewโ€ to send timely emails.

  • Planned and wrote 8 triggered emails: I wrote emails that helped users take action at each step, such as getting started, setting up their profile, and following mentors.

  • Collaborated with teams: I worked with product and customer experience teams to ensure email timing and content matched user behavior and app flow.


๐Ÿš€ Achievements and Impact

  • โœ… Built email triggers based on user actions:

    • Payment โ†’ Welcome + Quick Start

    • Click Get Started โ†’ Motivation + Setup Guidance

    • User Setup โ†’ Prep for Company/OKR Setup

    • Book Call โ†’ โ€œHow to Prepareโ€ email

    • Call Accepted and Complete Call โ†’ Confirmation, Review Request

    • Book 2nd Call โ†’ โ€œCompound Valueโ€ email to build habit

  • โœ… Reduced early drop-off: By reinforcing user confidence, fewer users dropped off between signing up and booking their first call.

  • โœ… Aligned messaging with product tone: Emails were friendly, smart, and supportive, matching the platformโ€™s style.


๐Ÿ›  Skills


๐Ÿ“œ Applicable Certifications


๐ŸŒŸ Relevant Testimonials