📌 Summary
Wrote a case study for Loox, a Shopify reviews app, showing how brands can integrate social proof to improve conversions and get more from paid traffic.
Focused on customer journey points (before, during, and after purchase) to demonstrate how Loox builds trust, reduces hesitation, and drives ROI.
Delivered polished, client-ready content for use in blog, onboarding, and sales materials.
📂 Role Overview
- Company: Loox - Shopify Reviews App
- Duration: March 2020
- Employment Type: Freelance
- Location: Remote
🎯 Key Responsibilities
- Wrote a full-length case study mapping a user journey using Loox across landing pages, emails, and post-purchase touchpoints.
- Positioned Loox as a high-ROI tool for brands investing in paid traffic.
- Identified trust-building opportunities to reinforce the brand pre- and post-purchase.
- Delivered marketing-ready content matching brand voice and tone.
🛠 Skills
- Adaptability and Learning
- Collaboration and Teamwork
- Content Writing
- Copywriting for Ecommerce
- Customer Journey Mapping
- Data-Backed Content Research
- Long-form Content Writing
- Problem Solving and Critical Thinking
- Product Positioning
- Project Management and Task Prioritization
- Proofreading and Editing
- Research and Competitive Analysis
- Strategic Messaging
- Tone Adaptation
💻 Software and Tools
- Google Docs
- Client-supplied briefing materials
📜 Applicable Certifications
- Certified Digital Marketing Associate (SMstudy)
- Certified Marketing Strategy Associate (SMstudy)
- Content Marketing Certificate (Hubspot)
- Customer Value Optimization Specialist (Digital Marketer)
- Inbound Certified (Hubspot)
- IS-240B Leadership and Influence (FEMA)
- Online Marketing Fundamentals (Google)
- Project Management (Alison)
🌟 Relevant Testimonials
Link to original"Did a phenomenal job crafting a case study..."
“Austin did a phenomenal job crafting a case study for us.
I feel confident sending it out to on-the-fence prospects - and I have no doubt that it will be a great sales driver for Loox.
If you’ve already made some customers happy - let Austin create a case study that turns that relationship into a sales-generating asset…that gets you even more customers.”