📌 Summary
I worked with Loox, a Shopify reviews app, to write a case study about how a growing pet accessory brand used customer reviews and user-generated content (UGC) to improve sales.
The case study showed how Loox helped build trust through various parts of the customer journey, including product pages, email flows, and post-purchase follow-ups.
📂 Role Overview
- Company: Loox - Shopify Reviews App
- Duration: March 2020
- Employment Type: Freelance
- Location: Remote
🎯 Key Responsibilities
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Wrote a detailed case study that highlighted key social proof moments before, during, and after the purchase.
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Showed how Loox can help direct-to-consumer (DTC) brands improve their paid ad performance.
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Delivered polished, ready-to-publish content for blogs, onboarding, and sales materials.
🚀 Achievements and Impact
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Made Loox’s value clear by showing real-world results for a relatable niche brand.
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Highlighted how customer reviews and trust impact cart completion and customer retention.
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Created evergreen content that both educates and promotes Loox.
🛠 Skills
- Adaptability and Learning
- Collaboration and Teamwork
- Content Writing
- Copywriting for Ecommerce
- Customer Journey Mapping
- Data-Backed Content Research
- Long-form Content Writing
- Problem Solving and Critical Thinking
- Product Positioning
- Project Management and Task Prioritization
- Proofreading and Editing
- Research and Competitive Analysis
- Strategic Messaging
- Tone Adaptation
💻 Software and Tools
- Google Docs
- Client-supplied briefing materials
📜 Applicable Certifications
- Certified Digital Marketing Associate (SMstudy)
- Certified Marketing Strategy Associate (SMstudy)
- Content Marketing Certificate (Hubspot)
- Customer Value Optimization Specialist (Digital Marketer)
- Inbound Certified (Hubspot)
- IS-240B Leadership and Influence (FEMA)
- Online Marketing Fundamentals (Google)
- Project Management (Alison)
🌟 Relevant Testimonials
Link to original"Did a phenomenal job crafting a case study..."
“Austin did a phenomenal job crafting a case study for us.
I feel confident sending it out to on-the-fence prospects - and I have no doubt that it will be a great sales driver for Loox.
If you’ve already made some customers happy - let Austin create a case study that turns that relationship into a sales-generating asset…that gets you even more customers.”