Tools I’ve used to manage customer relationships, automate outreach, support marketing efforts, and deliver excellent customer support across various industries and business sizes.
📇 CRM and Lead Management
- HubSpot - Managed contact records, automated emails, and tracked leads for B2B marketing campaigns for multiple freelance clients and internally.
- Zoho CRM - Used for small business pipeline management and automation rules tailored to multiple freelance client needs and internally.
✉️ Email Marketing and Automation
- Klaviyo - Designed ecommerce email flows like abandoned cart, post-purchase, and welcome series for a freelance ecommerce client.
- Mailchimp - Managed newsletters and promotional campaigns for small businesses and nonprofits while running my design studio.
- ActiveCampaign - Built behavior-based automations, conditional logic flows, and tagging systems for affiliate marketing clients.
- Omnisend - Used for product campaigns and integrated SMS/email sequences for freelance ecommerce clients.
- Campaign Monitor - Deployed newsletter and event-driven campaigns with advanced segmentation for affiliate marketing clients.
- GetResponse - Built landing pages and lead magnet funnels with autoresponder sequences for affiliate marketing clients.
🧲 Lead Capture and Outreach
- OptinMonster - Created exit intent popups and embedded forms connected to email platforms for entreprenurial projects.
- Lemlist - Used for personalized cold outreach with dynamic content, including video and images for obtaining freelance clients and for several freelance clients.
- OutreachBin - Managed multiple sender inboxes and email warm-up during outbound campaigns for several freelance clients..
- LeadFWD - Used for personalized cold outreach with dynamic content for entrepreneurial ventures.
💬 Customer Messaging and Support
- Intercom - Used for live chat, onboarding flows, and proactive support messages in SaaS setups.
- Zendesk - Managed support tickets and knowledge base articles for structured customer service.
- Freshdesk - Deployed self-serve help centers and handled multi-channel ticket management.
- Tawk.to - Embedded on client websites for 24/7 live chat and visitor engagement.