📌 Summary
As a freelance Social Media Copywriter, I created a series of engaging posts for a Florida-based escape room brand, with a focus on promoting their corporate team-building packages. The goal was to position the escape room experience as a fun, high-value option for companies looking to improve communication, boost morale, and encourage collaboration among employees. My writing balanced playful tone with professional appeal to connect with both HR decision-makers and everyday users.
📂 Role Overview
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💼 Company: Escape Rooms Daytona Beach (Code to Escape)
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📆 Duration: December 2019
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🏢 Employment Type: Freelance
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📍 Location: Remote
🎯 Key Responsibilities
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Social Media Copywriting - Wrote multiple short-form captions and post copy tailored to Facebook and Instagram, designed to drive interest in corporate events and private bookings.
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Brand Tone Alignment - Maintained a voice that blended playful, clever messaging with professionalism to appeal to both company leaders and local audiences.
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Value Proposition Framing - Highlighted how escape rooms serve as effective team-building tools by promoting communication, problem-solving, and collaboration.
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Call-to-Action Optimization - Integrated soft CTAs to encourage booking inquiries while keeping copy conversational and non-pushy.
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Event Promotion - Created timely and evergreen post variations that could be reused to support seasonal outreach or special offers.
🛠💻 Skills and Tools
🛠 Skills
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Social Media Copywriting - Writing engaging, on-brand short-form content.
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B2B Messaging - Framing entertainment services in a way that appeals to professional buyers.
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Voice and Tone Adaptation - Balancing fun with credibility in promotional content.
💻 Software and Tools
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Google Docs
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Facebook and Instagram Post Templates
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Client Brand Guide (Internal)