📌 Summary
I worked as a freelance Social Media Copywriter for a Florida-based escape room brand, focusing on promoting their corporate team-building packages. The goal was to show businesses how escape rooms could improve communication, boost morale, and foster teamwork. I created posts that were fun yet professional to appeal to both HR managers and everyday users.
📂 Role Overview
-
💼 Company: Escape Rooms Daytona Beach (Code to Escape)
-
📆 Duration: December 2019
-
🏢 Employment Type: Freelance
-
📍 Location: Remote
🎯 Key Responsibilities
-
Social Media Copywriting - Wrote short, engaging posts for Facebook and Instagram to promote corporate events and private bookings.
-
Brand Tone Alignment - Used a tone that was playful but still professional to connect with business leaders and local customers.
-
Value Proposition Framing - Showed how escape rooms can be used for team-building by promoting communication, problem-solving, and collaboration.
-
Call-to-Action Optimization - Added soft CTAs to encourage bookings without sounding too pushy.
-
Event Promotion - Created both timely and evergreen posts to support seasonal promotions and special offers.
🚀 Achievements and Impact
-
✅ Increased inquiries for corporate bookings through targeted social media posts that highlighted escape rooms as effective team-building tools.
-
✅ Boosted engagement on Facebook and Instagram by creating content that resonated with both business leaders and the local community.
-
✅ Helped position the brand as a top choice for corporate events, supporting its growth in the local market.
-
✅ Created evergreen content that continued to generate interest and inquiries long after initial posts were made.
🛠 Skills
-
Social Media Copywriting - Writing engaging, on-brand short-form content.
-
B2B Messaging - Framing entertainment services in a way that appeals to professional buyers.
-
Voice and Tone Adaptation - Balancing fun with credibility in promotional content.
💻 Software and Tools
-
Google Docs
-
Facebook and Instagram Post Templates
-
Client Brand Guide (Internal)