📌 Summary
As a SaaS Onboarding Copywriter for FunnelBuildr, I created a series of onboarding emails for their Shopify-based funnel builder.
The emails were designed to reduce drop-offs during the trial period by guiding users through the next steps, offering sample templates, and helping them set up successfully.
I worked closely with the founder’s voice, keeping the tone confident and casual to educate and motivate users. My goal was to make onboarding clear and boost user confidence from the first login.
📂 Role Overview
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💼 Company: FunnelBuildr
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📆 Duration: March 2023
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🏢 Employment Type: Freelance
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📍 Location: Remote
🎯 Key Responsibilities
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Email Series Strategy and Execution: Wrote a series of onboarding emails (Welcome → Funnel Template Highlights → Feature Overview → Trial Reminder) to help users get started and stay engaged.
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Voice and Tone Matching: Matched the founder’s confident, casual style to build trust quickly with users.
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Feature Education via Copy: Explained key platform features like drag-and-drop funnel building, templates, and integrations in simple, benefit-driven language.
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Sample Funnel Promotion: Promoted pre-built funnel templates to reduce setup friction and inspire users with clear examples.
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Action-Oriented CTAs: Encouraged users to take specific actions, like importing a funnel or scheduling a call, without overwhelming them.
🚀 Achievements and Impact
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✅ Increased User Engagement: The email series helped keep users engaged through the trial period, reducing drop-offs by clearly outlining next steps and offering practical resources.
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✅ Boosted Setup Success: By promoting pre-built funnel templates and simplifying setup, users were able to get started quickly, leading to a smoother onboarding experience.
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✅ Stronger User Confidence: The tone of the emails helped build trust with users from the start, encouraging them to continue using the platform with greater confidence.
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✅ Optimized Email Conversion: With well-crafted CTAs and clear guidance, the email series led to higher conversion rates from trial to paid users.
🛠 Skills
💻 Software and Tools
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Google Docs
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FunnelBuildr Platform (for internal research)
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Documentation and Dev Tools (reference walkthroughs)