📌 Summary
As a SaaS Onboarding Copywriter for FunnelBuildr, I developed a high-converting email welcome series that introduced new users to the Shopify-based funnel builder platform. The emails were designed to reduce drop-off during the trial period by clearly outlining next steps, offering sample funnel templates, and guiding users toward setup success. I worked in close alignment with the founder’s voice and tone, striking a confident and casual balance to educate while energizing. My copy served to streamline onboarding and build user confidence from the first login.
📂 Role Overview
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💼 Company: FunnelBuildr
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📆 Duration: March 2023
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🏢 Employment Type: Freelance
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📍 Location: Remote
🎯 Key Responsibilities
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Email Series Strategy and Execution - Wrote a sequenced onboarding email series (Welcome → Funnel Template Highlights → Feature Overview → Trial Reminder) aimed at improving user activation and retention.
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Voice and Tone Matching - Emulated the founder’s confident, straight-talking style with informal phrasing and no-fluff clarity to build trust quickly with users.
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Feature Education via Copy - Highlighted high-value platform features like drag-and-drop funnel building, page templates, upsell/downsell flows, and integrations - all broken down in digestible, benefit-driven messaging.
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Sample Funnel Promotion - Introduced pre-built funnel options to reduce setup friction and inspire users with clear use-case examples.
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Action-Oriented CTAs - Directed users toward specific actions like importing a funnel, watching walkthroughs, or scheduling a call, without overwhelming them.
🛠💻 Skills and Tools
🛠 Skills
💻 Software and Tools
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Google Docs
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FunnelBuildr Platform (for internal research)
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Documentation and Dev Tools (reference walkthroughs)