📌 Summary
I worked as an onboarding consultant for OutreachBin, helping them improve their messaging and trust-building strategies. I gave the founder clear advice on refining their positioning, targeting the right customer segments, and using social proof to convert leads who were unsure about the product.
📂 Role Overview
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💼 Company: OutreachBin
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📆 Duration: March 2021
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🏢 Employment Type: Freelance Consultant
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📍 Location: Remote
🎯 Key Responsibilities
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Founder Strategy Session: Held a focused session with the founder to identify market confusion and customer pain points.
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Positioning Analysis: Helped clarify which customer segments to target and prioritize.
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Social Proof Framework: Created a plan for using testimonials and other trust signals to reduce skepticism and increase conversions.
🚀 Achievements and Impact
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✅ Clarity for the Founder: Helped the founder focus on the right target customers by cutting through confusion.
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✅ Social Proof Playbook: Gave practical advice on using social proof to overcome objections and increase conversions.
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✅ Actionable Strategy: Provided the founder with a clear plan to improve messaging and boost demo conversion rates.
🛠 Skills
- Customer Journey Mapping
- Customer Segmentation Strategy
- Persuasion Psychology
- SaaS Onboarding and UX Copywriting
- Strategic Messaging
- User Onboarding Optimization
- Website Optimization and UX Editing
💻 Software and Tools
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OutreachBin
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Loom (follow-up strategy explanation)
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Notion (for collaborative notes & frameworks)
🌟 Relevant Testimonial
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Link to original"Super deep insights..."
“I’ve been super hard at work on my product. I realized I kinda had the curse of most founders - ‘too much knowledge’. I hopped on a call with Austin - I started to get clarity on what clients to double-down on. I got that and more. Super deep insights on how to get social proof to gain a massive amount of trust from on-the-fence prospects. Great stuff Austin!”