📌 Summary
I worked as a freelance writer for CB Publishing B.V. and wrote over six articles that helped improve the company’s online presence. I focused on using SEO strategies like keyword research and SurferSEO to create content that resonated with readers.
My writing was designed to address common questions on sensitive topics in a way that felt approachable. This resulted in a noticeable increase in website traffic.
📂 Role Overview
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💼 Company: CB Publishing B.V.
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📆 Duration: February 2021 - July 2021
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🏢 Employment Type: Freelance
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📍 Location: Remote
🎯 Key Responsibilities
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SEO Optimization: I did keyword research and used SurferSEO to make sure the articles ranked well in search engines.
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Content Creation: I wrote over six articles that reflected the founder’s voice, adding humor and keeping the content engaging.
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Addressing Common Questions: I created articles that answered frequently asked questions, making the site more helpful and trustworthy.
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Audience Engagement: I made sure the content on sensitive topics was approachable and easy for readers to engage with.
🚀 Achievements and Impact
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✅ Increased Website Traffic: My work helped boost organic traffic from around 800 to over 2,400 monthly visitors.
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✅ Improved Search Rankings: My articles targeted popular search queries, leading to better rankings on search engines.
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✅ Strengthened Brand Voice: I matched the founder’s tone, ensuring the brand’s voice was consistent across articles.
🛠💻 Skills and Tools
🛠 Skills
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Content Writing: Crafting engaging and informative articles.
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SEO and Keyword Research: Utilizing tools and strategies to enhance search engine rankings.
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Voice and Tone Adaptation: Emulating brand or individual tones in writing.
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Audience Engagement: Developing content that resonates with target demographics.
💻 Software and Tools
- SEO Tools: SurferSEO
- Project Management: Asana
📜 Applicable Certifications
🌟 Relevant Testimonials
Link to original"Very high-quality writing, takes the research very seriously, and is very easy to work with..."
“Austin delivers very high-quality writing, takes the research very seriously, and is very easy to work with. We hired him for SEO articles and so far the quality has been outstanding. We plan to continue working with him into the future, so I was even reluctant to post this, hands-off, he’s ours :)”