📌 Summary
As a freelance writer for CB Publishing B.V., I crafted over half a dozen articles that significantly enhanced the company’s online presence. By conducting thorough keyword research and utilizing SurferSEO, I produced engaging content that resonated with the founder’s voice and incorporated humor to make sensitive topics approachable. My work focused on answering some of the most frequently asked questions surrounding the subject matter, helping the brand establish authority and trust. This approach contributed to a substantial increase in organic website traffic.
📂 Role Overview
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💼 Company: CB Publishing B.V.
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📆 Duration: February 2021 - July 2021
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🏢 Employment Type: Freelance
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📍 Location: Remote
🎯 Key Responsibilities
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Keyword Research and SEO Optimization - Conducted in-depth keyword research and employed SurferSEO to optimize articles for search engines.
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Content Creation - Authored over half a dozen articles that captured the founder’s voice, blending humor with informative content to engage readers.
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Answering Top Questions - Created articles addressing some of the most frequently asked questions, improving the site’s relevance and authority.
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Audience Engagement - Developed content strategies to present sensitive topics in an approachable manner, enhancing reader engagement.
🚀 Achievements and Impact
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✅ Enhanced Organic Traffic - Contributed to the growth of the website’s organic traffic from approximately 800 to over 2,400 monthly visitors.
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✅ Increased Search Visibility - Articles targeted high-traffic search queries, leading to improved rankings and discoverability.
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✅ Strengthened Brand Voice - Successfully mirrored the founder’s tone, reinforcing brand identity and consistency across publications.
🛠💻 Skills and Tools
🛠 Skills
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Content Writing: Crafting engaging and informative articles.
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SEO and Keyword Research: Utilizing tools and strategies to enhance search engine rankings.
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Voice and Tone Adaptation: Emulating brand or individual tones in writing.
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Audience Engagement: Developing content that resonates with target demographics.
💻 Software and Tools
- SEO Tools: SurferSEO
- Project Management: Asana
📜 Applicable Certifications
🌟 Relevant Testimonials
Link to original"Very high-quality writing, takes the research very seriously, and is very easy to work with..."
“Austin delivers very high-quality writing, takes the research very seriously, and is very easy to work with. We hired him for SEO articles and so far the quality has been outstanding. We plan to continue working with him into the future, so I was even reluctant to post this, hands-off, he’s ours :)”