π Summary
I started as an online retailer and later worked as a consultant to help Health Mate improve its email and content marketing strategy for dealers. I focused on competitive positioning, lead nurturing, and improving dealer engagement to increase B2B conversions.
π Role Overview
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πΌ Company: Health Mate Saunas
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π Duration: September 2020
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π’ Employment Type: Freelance Consultant
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π Location: Remote
π― Key Responsibilities
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Developed Dealer-Focused Content Strategy β Reviewed current marketing materials and suggested new email sequences and ways to position assets for better competitive differentiation.
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Provided Marketing Consultation β Gave clear, practical advice on improving engagement with retail partners.
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Collaborated with the Team β Educated Health Mateβs internal team on email and content best practices to improve clarity and effectiveness.
π Achievements and Impact
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β Improved Messaging β Helped the team clearly define what makes Health Mate stand out to retail partners.
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β Scalable Outreach Strategy β Developed a repeatable email content strategy that could be used with current and future partners.
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β Earned Client Trust β Built strong client trust through clear communication and valuable insights, leading to a positive testimonial.
π Skills
- Client Relationship Management
- Ecommerce Strategy and Optimization
- Email Campaign Strategy
- Email Deliverability Best Practices
- Email List Management and Segmentation
- Negotiation and Business Communication
- Persuasion Psychology
- Product Positioning
- Research and Competitive Analysis
- Strategic Messaging
- Vendor Relationship Management
π» Software and Tools
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Google Workspace
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Klaviyo (advisory)
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Email Templates (custom-built)
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Loom (client training)
π Applicable Certifications
- Certified Marketing Strategy Associate (SMstudy)
- Ecommerce Marketing Specialist (Digital Marketer)
- Email Marketing Certificate (Hubspot)
- Email Marketing Specialist (Digital Marketer)
- Master Certificate in Business Management (Master Class Management)
π Relevant Testimonials
β Β Click to expand
Link to original"Would highly recommend Austin for any company big or small..."
He has a lot of insight for content and email marketing for our dealer strategies. I would highly recommend Austin for any company big or small.
He goes above and beyond to make sure you are satisfied and fully understand his work. 5 stars easily! Thank you, Austin!β