Austin's Portfolio

Ecommerce Email Consulting for Health Mate Saunas

2 min read

📌 Summary

I started as an online retailer and later worked as a consultant to help Health Mate improve its email and content marketing strategy for dealers. I focused on competitive positioning, lead nurturing, and improving dealer engagement to increase B2B conversions.

📂 Role Overview

  • 💼 Company: Health Mate Saunas

  • 📆 Duration: September 2020

  • 🏢 Employment Type: Freelance Consultant

  • 📍 Location: Remote

🎯 Key Responsibilities

  • Developed Dealer-Focused Content Strategy – Reviewed current marketing materials and suggested new email sequences and ways to position assets for better competitive differentiation.

  • Provided Marketing Consultation – Gave clear, practical advice on improving engagement with retail partners.

  • Collaborated with the Team – Educated Health Mate’s internal team on email and content best practices to improve clarity and effectiveness.

🚀 Achievements and Impact

  • ✅ Improved Messaging – Helped the team clearly define what makes Health Mate stand out to retail partners.

  • ✅ Scalable Outreach Strategy – Developed a repeatable email content strategy that could be used with current and future partners.

  • ✅ Earned Client Trust – Built strong client trust through clear communication and valuable insights, leading to a positive testimonial.

🛠 Skills

  • Client Relationship Management
  • Ecommerce Strategy and Optimization
  • Email Campaign Strategy
  • Email Deliverability Best Practices
  • Email List Management and Segmentation
  • Negotiation and Business Communication
  • Persuasion Psychology
  • Product Positioning
  • Research and Competitive Analysis
  • Strategic Messaging
  • Vendor Relationship Management

💻 Software and Tools

  • Google Workspace

  • Klaviyo (advisory)

  • Email Templates (custom-built)

  • Loom (client training)

📜 Applicable Certifications

🌟 Relevant Testimonials

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