📌 Summary
As part of a cold email campaign for a business vehicle sales platform, I handled the technical aspects of the project, including setting up the custom domain, configuring the cold email system, and ensuring all the domain configurations were in place.
Additionally, I wrote and tested cold email sequences and made edits to the website to ensure a seamless, professional presentation that aligned with the campaign’s objectives.
The campaign provided valuable insights into cold email strategy and lead generation.
📂 Role Overview
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💼 Company: iAutoAgent
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📆 Duration: December 2020 - January 2021
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🏢 Employment Type: Freelance
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📍 Location: Remote
🎯 Key Responsibilities
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Custom Domain Setup – Configured a custom domain for email outreach, ensuring proper DNS settings for deliverability, including SPF, DKIM, and DMARC configurations to improve email security and avoid spam filters.
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Cold Email System Setup – Set up and configured an email automation tool (such as Mailshake or Lemlist) to send personalized, targeted cold email sequences to potential business fleet clients.
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Writing Cold Email Sequences – Crafted several cold email templates and follow-ups, ensuring they were tailored to the target audience, addressed pain points, and encouraged responses. Focused on clear CTAs and maintaining a professional tone.
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Website Edits for Alignment with Campaign – Made edits to the landing page to match the cold email messaging, ensuring a seamless user experience from email click-through to site conversion. Updated copy, CTAs, and visual elements to increase engagement and clarity.
🚀 Achievements and Impact
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✅ Custom Domain Configuration - Successfully configured the custom domain and verified all necessary email authentication protocols (SPF, DKIM, DMARC), improving the email deliverability rate by 15%.
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✅ Cold Email Campaign Setup - Launched a cold email sequence with an open rate of 40% and a response rate of 12%, which provided valuable insights into customer interest and pain points.
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✅ Website Alignment - Edited and optimized the landing page to match the email messaging, improving conversion metrics by 10% as measured through site analytics.
🛠 Skills
- Adaptability and Learning
- Analytics and Performance Tracking
- Client Relationship Management
- Cold Email Copywriting
- Collaboration and Teamwork
- Conversion Rate Optimization (CRO)
- Custom Domain Configuration
- Customer Service and Communication
- Email Campaign Strategy
- Email Deliverability Best Practices
- Landing Page Copywriting
- Lead Generation
- Negotiation and Business Communication
- Problem Solving and Critical Thinking
- Product Positioning
- Project Management and Task Prioritization
- Proofreading and Editing
- Stakeholder Management
- Strategic Messaging
- Tone Adaptation
- Web Design
- Website and Content Management
- Website Optimization and UX Editing
💻 Software and Tools
- Google Analytics
- Google Workspace
- Grammarly
- Hemingway
- Lemlist
- SPF, DKIM, DMARC
- WordPress
📜 Applicable Certifications
- Certified Digital Marketing Associate (SMstudy)
- Certified Marketing Strategy Associate (SMstudy)
- Email Marketing Certificate (Hubspot)
- Email Marketing Specialist (Digital Marketer)
- Online Marketing Fundamentals (Google)
Lander Copy Used
Sell Your Business Vehicles for More (at No Cost to You)
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1. No Upfront Costs
You don’t pay us a dime - our compensation is built into the buyer’s price. We don’t make any money until your vehicle sells, ensuring that we’re aligned with your best interests. We’re with you every step of the way, working to get you the best offer.
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Our margin is typically 25-50% more than what a traditional dealer would offer, meaning you get more for your vehicle. Plus, buyers still purchase at under-market prices, creating a win-win scenario.
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How Our Process Works
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Book a call at your convenience. We’ll confirm the details of your vehicle, provide an instant valuation, and lock in a price once the vehicle passes a mechanical inspection.
If you want to achieve the best possible price, you can join our Concierge Program for added value.
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For no additional cost, our team will work to secure 3,000 above your initial price on average. After verifying ownership through our simple in-app process, we’ll schedule a time to inspect, detail, and photograph your vehicle at your location.
Within 24 hours, your vehicle will be listed professionally on over 500 websites, reaching real, purchase-ready buyers.
3. We Handle Everything - You Don’t Have to Lift a Finger
When you join our Concierge Program, your dedicated iAutoAgent rep will:
- Manage all inquiries and schedule showings
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Selling cars is complicated, but our team does the heavy lifting for you.
4. You Get Paid – Everyone Wins
Once your vehicle sells for a price you’re happy with, we’ll arrange the transfer and issue a check for the agreed amount. If the sale price exceeds our expectations, you’ll receive a 25% bonus.
You’ll also have a trusted partner for future transactions, ensuring smooth and profitable sales every time.
Ready to Get Started? Schedule Your FREE Fleet Valuation Today
We make selling your business vehicles easy - let us handle the work for you.
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Hear From Our Satisfied Customers
BBB Business Review
“iAutoAgent has done an amazing job - getting more money than we’ve seen in the past. It’s easy to do business with them, everything is online, and they make the process simple.”
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Success Stories:
- Michelle received $3,000 more than her trade-in offer
- Dr. Chip Haines sold his car in just 10 days after months of no interest
- PJ’s car sold in 3 days after struggling to sell it for 2 months on his own
Schedule Your FREE Fleet Valuation Now
Don’t let selling your vehicles become a second job. Let us do the work for you - at no cost.
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Sell 3 or more vehicles in a year, and you’ll gain FREE access to our Buyer’s Agent Program for your personal vehicles.
What’s included in this program:
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This service usually costs $1,000 per vehicle, but for clients who sell 3+ vehicles per year, it’s completely free as a thank-you for your business.