Austin's Portfolio

Owner at Bath Parlor

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tagsbusiness-exit, cro, customer-support, dropshipping, ecommerce, email-marketing, owner, seo, shopify, startup, team-training, vendor-management

3 min read

📌 Summary

I founded Bath Parlor, an eCommerce store that sold luxury saunas, and grew it into a profitable business, eventually selling it for a five-figure amount.

I used content marketing, SEO, and CRO strategies to create a successful Shopify store. I also managed vendor relationships, technical operations, and customer service, later training a team to maintain customer satisfaction.

📂 Role Overview

  • 💼 Company: Bath Parlor (bathparlor.com)

  • 📆 Duration: Oct 2018 - Sept 2020

  • 🏢 Employment Type: Founder / Owner

  • 📍 Location: Remote

🎯 Key Responsibilities

  • Store Operations - Managed everything from sourcing products to fulfilling orders and supporting customers.

  • Vendor Negotiations - Built relationships with sauna suppliers to set up dropshipping contracts.

  • Conversion Rate Optimization (CRO) - Applied strategies like sticky CTAs, trust badges, and reviews to boost sales from new visitors.

  • Shopify Management - Handled a variety of Shopify apps to manage upselling, reviews, email flows, and customer service.

  • Search Engine Optimization (SEO) - Improved product and category pages to rank high for important keywords, reducing ad costs.

  • Customer Support - Directly helped early customers and later trained a team to assist with pre-sale and post-sale support.

  • Product Knowledge - Became an expert in sauna products to offer the best advice to customers.

🚀 Achievements and Impact

  • ✅ Sold for 5 Figures - Successfully sold the business after generating consistent profits.

  • ✅ Top SEO Rankings - Ranked on the first page for key product keywords, reducing the need for ads.

  • ✅ Customer Satisfaction - Maintained strong customer reviews and repeat business through excellent support.

🛠 Skills

  • Adaptability and Learning
  • Analytics and Performance Tracking
  • Business Brokering and Due Dilligence
  • Collaboration and Teamwork
  • Conversion Rate Optimization (CRO)
  • Copywriting for Ecommerce
  • Customer Service and Communication
  • Ecommerce Strategy and Optimization
  • Negotiation and Business Communication
  • Online Store Operations
  • Problem Solving and Critical Thinking
  • Process Documentation and SOP Creation
  • Product Positioning
  • Proofreading and Editing
  • Research and Competitive Analysis
  • SEO
  • Team Management and Training
  • Theme Customization
  • Vendor Relationship Management
  • Website and Content Management
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## 📜 Applicable Certifications
 
* [[Klaviyo Product Certification (Klaviyo)]]
* [[Klaviyo Systems Integrator Certification (Klaviyo)]]
* [[Master Certificate in Business Management (Master Class Management)]]
* [[Certified Negotiation Associate (SMstudy)]]
* [[Email Marketing Specialist (Digital Marketer)]]]
* [[Ecommerce Marketing Specialist (Digital Marketer)]]
* [[Search Marketing Specialist (Digital Marketer)]]
* [[Content Marketing Specialist (Digital Marketer)]]
* [[Customer Acquisition Specialist (Digital Marketer)]]
* [[Customer Value Optimization Specialist (Digital Marketer)]]
 
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