📌 Summary
I started as an online retailer and later worked as a consultant to help Health Mate improve its email and content marketing strategy for dealers. I focused on competitive positioning, lead nurturing, and improving dealer engagement to increase B2B conversions.
📂 Role Overview
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💼 Company: Health Mate Saunas
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📆 Duration: September 2020
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🏢 Employment Type: Freelance Consultant
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📍 Location: Remote
🎯 Key Responsibilities
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Developed Dealer-Focused Content Strategy – Reviewed current marketing materials and suggested new email sequences and ways to position assets for better competitive differentiation.
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Provided Marketing Consultation – Gave clear, practical advice on improving engagement with retail partners.
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Collaborated with the Team – Educated Health Mate’s internal team on email and content best practices to improve clarity and effectiveness.
🚀 Achievements and Impact
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✅ Improved Messaging – Helped the team clearly define what makes Health Mate stand out to retail partners.
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✅ Scalable Outreach Strategy – Developed a repeatable email content strategy that could be used with current and future partners.
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✅ Earned Client Trust – Built strong client trust through clear communication and valuable insights, leading to a positive testimonial.
🛠 Skills
- Client Relationship Management
- Ecommerce Strategy and Optimization
- Email Campaign Strategy
- Email Deliverability Best Practices
- Email List Management and Segmentation
- Negotiation and Business Communication
- Persuasion Psychology
- Product Positioning
- Research and Competitive Analysis
- Strategic Messaging
- Vendor Relationship Management
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🌟 Relevant Testimonials
⚠ Click to expand
Link to original"Would highly recommend Austin for any company big or small..."
“First off, Austin is a great guy and very honest. He went the extra mile to explain to myself and my team about his game plan to help us stand out among our competitors.
He has a lot of insight for content and email marketing for our dealer strategies. I would highly recommend Austin for any company big or small.
He goes above and beyond to make sure you are satisfied and fully understand his work. 5 stars easily! Thank you, Austin!”