Austin's Portfolio

Cold Email Campaign for ZenOKR

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tagsb2b-sales, campaign-strategy, cold-email, copywriting, email-deliverability, email-marketing, freelance, lead-generation, marketing-automation, product-demos, saas, saas-marketing, startup

2 min read

📌 Summary

I created and ran an email campaign to attract potential customers to ZenOKR’s software. The goal was to educate people about OKR (Objectives and Key Results) management and encourage them to book demos.

I wrote the email sequence, set up email tracking, used outbound email software, and constantly improved the campaign to get the best results.

📂 Role Overview

  • 💼 Company: ZenOKR

  • 📆 Duration: March 2021 - September 2021

  • 🏢 Employment Type: Freelance

  • 📍 Location: Remote

🎯 Key Responsibilities

  • Customer Research & Messaging – Worked with ZenOKR to understand customer pain points and objections, using this to create the email sequence. Updated testimonials and case studies to match the audience’s needs.

  • Email Sequence Design – Created a 7-step email sequence to explain OKRs, share case studies, and encourage demo sign-ups. Tested two versions of the sequence: one short and direct, the other friendly and conversational.

  • Email Campaign Setup – Set up the email sequence in Lemlist, integrated lead lists, tracked performance, and set up conversion metrics.

  • Campaign Management & Optimization – Improved the email sequence based on performance data like open rates and conversions.

  • Demo Scheduling Integration – Added Calendly to the emails, allowing prospects to easily schedule demos.

  • Reporting & Client Communication – Provided weekly reports on the campaign’s performance and made adjustments based on feedback from the ZenOKR team.

🚀 Achievements and Impact

  • ✅ Email Sequence Success – Launched a successful email sequence that generated demo bookings. Both direct and conversational approaches worked well.

  • ✅ Campaign Optimization – Improved conversion rates by 18% through A/B testing and refining the email content.

  • ✅ Demo Bookings – Secured demo appointments, resulting in qualified leads.

  • ✅ Tracking & Reporting – Set up tracking to measure the success of the campaign and ensure sales were properly attributed.

🛠 Skills

  • Adaptability and Learning
  • Analytics and Performance Tracking
  • Cold Email Copywriting
  • Collaboration and Teamwork
  • Custom Domain Configuration
  • Email Campaign Strategy
  • Email Copywriting
  • Email Deliverability Best Practices
  • Email List Management and Segmentation
  • Lead Generation
  • Problem Solving and Critical Thinking
  • Product Demo Booking Strategy
  • Product Positioning
  • Project Management and Task Prioritization
  • Proofreading and Editing
  • Research and Competitive Analysis
  • Strategic Messaging

💻 Software and Tools

  • Calendly
  • Google Workspace
  • Grammarly
  • Hemingway
  • Lemlist
  • SPF, DKIM, DMARC
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