📌 Summary

I was subcontracted by Inkwell Content Services to create a strategy for onboarding and nurturing emails for a freelancer-focused invoicing SaaS. I planned and organized content to help users move from the free version to the paid version, improving engagement and trust along the way.


📂 Role Overview

  • 💼 Company: Inkwell Content Services (Client: Freelancer-Focused SaaS)

  • 📆 Duration: May 2021 - August 2021

  • 🏢 Employment Type: Freelance (Subcontract)

  • 📍 Location: Remote


🎯 Key Responsibilities

  • Planned onboarding and lead nurturing strategy: Created an email flow to guide users from signing up to becoming paying customers.

  • Audited and organized client content: Reviewed webinars, articles, user research, and reviews to make sure the messaging matched where the user was in their journey.

  • Segmented target audiences: Defined user personas and tailored email content to meet specific needs and concerns.


🚀 Achievements and Impact

  • Laid the groundwork for scalable user onboarding: Created a strategy that aligned marketing and product content with user intent.

  • Increased clarity and cohesion: Organized scattered content into a clear, unified strategy for email workflows.

  • Empowered the client team: Gave the client a ready-to-use framework for future email automation and optimization.


🛠 Skills

  • Adaptability and Learning
  • Collaboration and Teamwork
  • Content Audit and Repurposing
  • Customer Journey Mapping
  • Customer Segmentation Strategy
  • Email Campaign Strategy
  • Email Copywriting
  • Email List Management and Segmentation
  • Persuasion Psychology
  • Problem Solving and Critical Thinking
  • Product Demo Booking Strategy
  • Product Positioning
  • Project Management and Task Prioritization
  • Proofreading and Editing
  • SaaS Onboarding and UX Copywriting
  • Strategic Messaging
  • Tone Adaptation
  • User Onboarding Optimization

💻 Software and Tools

  • Google Docs
  • Google Sheets
  • Hemingway
  • Loom

📜 Applicable Certifications