📌 Summary
I was subcontracted by Inkwell Content Services to create a strategy for onboarding and nurturing emails for a freelancer-focused invoicing SaaS. I planned and organized content to help users move from the free version to the paid version, improving engagement and trust along the way.
📂 Role Overview
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💼 Company: Inkwell Content Services (Client: Freelancer-Focused SaaS)
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📆 Duration: May 2021 - August 2021
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🏢 Employment Type: Freelance (Subcontract)
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📍 Location: Remote
🎯 Key Responsibilities
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Planned onboarding and lead nurturing strategy: Created an email flow to guide users from signing up to becoming paying customers.
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Audited and organized client content: Reviewed webinars, articles, user research, and reviews to make sure the messaging matched where the user was in their journey.
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Segmented target audiences: Defined user personas and tailored email content to meet specific needs and concerns.
🚀 Achievements and Impact
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✅ Laid the groundwork for scalable user onboarding: Created a strategy that aligned marketing and product content with user intent.
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✅ Increased clarity and cohesion: Organized scattered content into a clear, unified strategy for email workflows.
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✅ Empowered the client team: Gave the client a ready-to-use framework for future email automation and optimization.
🛠 Skills
- Adaptability and Learning
- Collaboration and Teamwork
- Content Audit and Repurposing
- Customer Journey Mapping
- Customer Segmentation Strategy
- Email Campaign Strategy
- Email Copywriting
- Email List Management and Segmentation
- Persuasion Psychology
- Problem Solving and Critical Thinking
- Product Demo Booking Strategy
- Product Positioning
- Project Management and Task Prioritization
- Proofreading and Editing
- SaaS Onboarding and UX Copywriting
- Strategic Messaging
- Tone Adaptation
- User Onboarding Optimization
💻 Software and Tools
- Google Docs
- Google Sheets
- Hemingway
- Loom