📌 Summary
I worked as an ecommerce email marketer for Legendary Car Care. I developed email automation flows and promotional campaigns that helped boost sales and engagement. My emails achieved high open rates and increased revenue for the brand.
📂 Role Overview
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💼 Company: Legendary Car Care
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📆 Duration: September 2021 - September 2022
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🏢 Employment Type: Freelance / Contract
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📍 Location: Remote
🎯 Key Responsibilities
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Email Flow Development – I created, tested, and optimized email flows like Welcome, Abandoned Cart, Browse Abandonment, and Post-Purchase emails.
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Campaign Management – I planned and ran email campaigns for promotions, product info, and seasonal events.
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Performance Monitoring – I tracked email metrics to adjust subject lines, CTAs, and send times for better delivery and higher conversion rates.
🚀 Achievements and Impact
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✅ Abandoned Cart Recovery – One abandoned cart email had a 50% open rate, 18% click rate, and 5% order rate.
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✅ High-Converting Automation – A Welcome email achieved a 35% open rate, 13% click rate, and 2.2% order rate.
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✅ Revenue-Driven Email Strategy – My email campaigns helped boost repeat sales and customer retention.
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✅ Email Engagement Leader – Maintained an average open rate of 37% and a click rate of 18.6%, both well above industry standards.
🛠 Skills
- A/B Testing and Optimization
- Adaptability and Learning
- Analytics and Performance Tracking
- Collaboration and Teamwork
- Conversion Rate Optimization (CRO)
- Copywriting for Ecommerce
- Custom Domain Configuration
- Customer Journey Mapping
- Customer Segmentation Strategy
- Ecommerce Strategy and Optimization
- Email Campaign Strategy
- Email Copywriting
- Email Deliverability Best Practices
- Email List Management and Segmentation
- Newsletter Contribution
- Online Store Operations
- Problem Solving and Critical Thinking
- Process Standardization
- Product Positioning
- Proofreading and Editing
- Research and Competitive Analysis
- Strategic Messaging
- Tone Adaptation
- User Polling
💻 Software and Tools
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Klaviyo – Automation and Campaigns
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Shopify – Ecommerce Integration
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Canva / Figma – Email Creative Layouts
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Google Analytics – Tracking + Attribution
📜 Applicable Certifications
- Ecommerce Marketing Specialist (Digital Marketer)
- Email Marketing Certificate (Hubspot)
- Email Marketing Specialist (Digital Marketer)
- Klaviyo Partner Certification (Klaviyo)
- Klaviyo Product Certification (Klaviyo)
- Klaviyo Sales Certification (Klaviyo)
- Klaviyo Systems Integrator Certification (Klaviyo)