📌 Summary
As an ecommerce email marketer for Legendary Car Care, I developed high-converting email automation flows and promotional campaigns that drove revenue and engagement.
My work delivered industry-beating open rates and measurable lift in sales performance for this automotive car care brand.
📂 Role Overview
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💼 Company: Legendary Car Care
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📆 Duration: September 2021 - September 2022
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🏢 Employment Type: Freelance / Contract
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📍 Location: Remote
🎯 Key Responsibilities
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Email Flow Development – Created, tested, and optimized automated email flows including Welcome, Abandoned Cart, Browse Abandonment, and Post-Purchase sequences.
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Campaign Management – Strategically planned and executed broadcast campaigns around promotions, product education, and seasonal events.
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Performance Monitoring – Used metrics to refine subject lines, CTAs, and send times to maximize deliverability and conversions.
🚀 Achievements and Impact
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✅ Abandoned Cart Recovery – A single abandoned cart email reached a 50% open rate, 18% click rate, and a 5% order rate.
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✅ High-Converting Automation – One email in the welcome sequence achieved a 35% open rate, 13% click rate, and a 2.2% order rate.
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✅ Revenue-Driven Email Strategy – Email flows and campaigns directly contributed to repeat sales and customer retention.
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✅ Email Engagement Leader – Maintained an average monthly open rate of 37% and a click-through rate of 18.6%, well above ecommerce benchmarks.
🛠 Skills
- A/B Testing and Optimization
- Adaptability and Learning
- Analytics and Performance Tracking
- Collaboration and Teamwork
- Conversion Rate Optimization (CRO)
- Copywriting for Ecommerce
- Custom Domain Configuration
- Customer Journey Mapping
- Customer Segmentation Strategy
- Ecommerce Strategy and Optimization
- Email Campaign Strategy
- Email Copywriting
- Email Deliverability Best Practices
- Email List Management and Segmentation
- Newsletter Contribution
- Online Store Operations
- Problem Solving and Critical Thinking
- Process Standardization
- Product Positioning
- Proofreading and Editing
- Research and Competitive Analysis
- Strategic Messaging
- Tone Adaptation
- User Polling
💻 Software and Tools
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Klaviyo – Automation and Campaigns
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Shopify – Ecommerce Integration
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Canva / Figma – Email Creative Layouts
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Google Analytics – Tracking + Attribution
📜 Applicable Certifications
- Ecommerce Marketing Specialist (Digital Marketer)
- Email Marketing Certificate (Hubspot)
- Email Marketing Specialist (Digital Marketer)
- Klaviyo Partner Certification (Klaviyo)
- Klaviyo Product Certification (Klaviyo)
- Klaviyo Sales Certification (Klaviyo)
- Klaviyo Systems Integrator Certification (Klaviyo)