📌 Summary

I worked as an ecommerce email marketer for Legendary Car Care. I developed email automation flows and promotional campaigns that helped boost sales and engagement. My emails achieved high open rates and increased revenue for the brand.


📂 Role Overview

  • 💼 Company: Legendary Car Care

  • 📆 Duration: September 2021 - September 2022

  • 🏢 Employment Type: Freelance / Contract

  • 📍 Location: Remote


🎯 Key Responsibilities

  • Email Flow Development – I created, tested, and optimized email flows like Welcome, Abandoned Cart, Browse Abandonment, and Post-Purchase emails.

  • Campaign Management – I planned and ran email campaigns for promotions, product info, and seasonal events.

  • Performance Monitoring – I tracked email metrics to adjust subject lines, CTAs, and send times for better delivery and higher conversion rates.


🚀 Achievements and Impact

  • Abandoned Cart Recovery – One abandoned cart email had a 50% open rate, 18% click rate, and 5% order rate.

  • High-Converting Automation – A Welcome email achieved a 35% open rate, 13% click rate, and 2.2% order rate.

  • Revenue-Driven Email Strategy – My email campaigns helped boost repeat sales and customer retention.

  • Email Engagement Leader – Maintained an average open rate of 37% and a click rate of 18.6%, both well above industry standards.


🛠 Skills

  • A/B Testing and Optimization
  • Adaptability and Learning
  • Analytics and Performance Tracking
  • Collaboration and Teamwork
  • Conversion Rate Optimization (CRO)
  • Copywriting for Ecommerce
  • Custom Domain Configuration
  • Customer Journey Mapping
  • Customer Segmentation Strategy
  • Ecommerce Strategy and Optimization
  • Email Campaign Strategy
  • Email Copywriting
  • Email Deliverability Best Practices
  • Email List Management and Segmentation
  • Newsletter Contribution
  • Online Store Operations
  • Problem Solving and Critical Thinking
  • Process Standardization
  • Product Positioning
  • Proofreading and Editing
  • Research and Competitive Analysis
  • Strategic Messaging
  • Tone Adaptation
  • User Polling

💻 Software and Tools

  • Klaviyo – Automation and Campaigns

  • Shopify – Ecommerce Integration

  • Canva / Figma – Email Creative Layouts

  • Google Analytics – Tracking + Attribution


📜 Applicable Certifications