📌 Project Summary
As part of a strategic business transition, I assisted in the sale of the Shoptimized website, a platform offering premium e-commerce solutions for businesses looking to optimize their online stores.
My role involved a comprehensive approach to listing the site for sale, conducting due diligence, and acting as the primary point of contact between potential buyers and the seller.
This experience not only refined my business and communication skills but also gave me hands-on experience in e-commerce, business negotiation, and the buying/selling process of online assets.
📂 Role Overview
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💼 Company: Shoptimized
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📆 Duration: October 2022 - June 2023
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🏢 Employment Type: Freelance / Business Partner
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📍 Location: Remote
🎯 Key Responsibilities
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Website Listing and Marketing - Listed the Shoptimized website on reputable business marketplace platforms and optimized the listing to highlight key selling points, including traffic metrics, revenue history, and growth potential.
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Due Diligence and Financial Review - Performed thorough due diligence to ensure the business’s financials were in order. Verified traffic sources, reviewed financial statements, and assessed the site’s overall value based on performance and growth trends.
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Buyer Outreach and Screening - Responded to inquiries from potential buyers, ensuring that each interested party was pre-qualified and aligned with the site’s growth potential. Managed initial discussions to assess buyer interest and readiness.
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Correspondence and Communication - Acted as a liaison between the seller and potential buyers, facilitating all communications. Provided detailed responses to questions regarding the site’s technical setup, e-commerce integrations, and revenue model.
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Negotiation and Closing Assistance - Assisted in negotiating the sale terms, providing feedback to the seller on potential offers, and helping to ensure the transaction aligned with both parties’ expectations.
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Post-Sale Transition Support - Provided support in the transition process, ensuring that all necessary documentation was transferred, technical support was available for the buyer, and that the seller’s end of the deal was executed smoothly.
🚀 Achievements and Impact
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✅ Successfully listed and marketed the site, leading to a strong pool of qualified buyers and securing a six-figure offer that met the seller’s target price.
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✅ Ensured smooth communication and transparency between the seller and potential buyers, which fostered trust and helped to close the deal on favorable terms for all parties.
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✅ Contributed to the due diligence process, ensuring that all financial, technical, and operational details of the site were thoroughly reviewed, establishing a clear and compelling case for potential buyers.
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✅ Guided the transition process post-sale, ensuring that the new owner was equipped to take over the website’s operations with minimal disruptions.
🛠 Skills
- Business Brokering and Due Dilligence
- Client Relationship Management
- Customer Service and Communication
- Ecommerce Strategy and Optimization
- Negotiation and Business Communication
- Project Management and Task Prioritization
- Stakeholder Management
💻 Software and Tools
- Flippa
- Google Analytics
- Shopify
- ThriveCart