📌 Project Summary
I helped sell the Shoptimized brand, which offered a Shopify theme all-in-one e-commerce solution for businesses looking to improve their online stores.
My job involved listing the site for sale, checking the business’s details, and being the main contact between the seller and potential buyers.
This experience gave me practical skills in e-commerce, business negotiation, and the process of buying and selling online assets.
📂 Role Overview
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💼 Company: Shoptimized
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📆 Duration: October 2022 - June 2023
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🏢 Employment Type: Freelance / Business Partner
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📍 Location: Remote
🎯 Key Responsibilities
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Listing and Marketing the Website - I listed the site on business marketplaces and made sure the listing highlighted key details like traffic, revenue, and growth potential.
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Due Diligence and Financial Review - I reviewed the website’s finances to make sure everything was in order, including checking traffic sources and looking at past financial statements.
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Buyer Outreach and Screening - I responded to potential buyers, making sure they were serious and able to meet the site’s growth potential. I also led early talks to gauge their interest.
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Communication - I handled communication between the seller and buyers, answering questions about the site’s setup, e-commerce features, and revenue model.
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Negotiation and Closing - I helped negotiate terms with buyers and made sure both sides were happy with the final deal.
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Post-Sale Support - After the sale, I helped the new owner transition smoothly by providing technical support and ensuring all documentation was transferred.
🚀 Achievements and Impact
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✅ Listed and marketed the site, attracting a solid group of buyers and securing a six-figure offer that met the seller’s target.
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✅ Managed clear communication between the seller and buyers, building trust and closing the deal on good terms for everyone involved.
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✅ Guided the due diligence process, making sure all financial and technical details were reviewed and presented clearly to potential buyers.
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✅ Helped with the post-sale transition, ensuring the new owner could take over the site without major issues.
🛠 Skills
- Business Brokering and Due Dilligence
- Client Relationship Management
- Customer Service and Communication
- Ecommerce Strategy and Optimization
- Negotiation and Business Communication
- Project Management and Task Prioritization
- Stakeholder Management
💻 Software and Tools
- Flippa
- Google Analytics
- Shopify
- ThriveCart